They were different, silly comments on the bottles, they were rare, then were all over the place and now they are in the pocket of the Evil Empire (also known as the Coca-Cola Company, the ones with the Nazi connections).
The Guardian recently reported that:
“The founders of Innocent, the ethically aware smoothie business that yesterday sold a stake of between 10% and 20% to the US drinks group Coca-Cola for £30m, are adamant that their ideals and eco-friendly sentiments will not be crushed as a result of striking a deal with a company best known for its less than healthy fizzy drinks.”
So they are not only greedy buggers, but rather ignorant, too, or think that the conscientious consumers, upon whom the lads have built their fortune, are completely ignorant: who, in their right minds, would think they were buying a nice, ethical drink, if the money goes to Coca-Cola?
For what it is worth, then, boycott (the very guilty) Innocent!
More from the India Resource Center:
“Innocent No Longer So Innocent
For Immediate Release
April 7, 2009
Amit Srivastava, India Resource Center +1 415 336 7584
San Francisco (April 7, 2009): Innocent – a UK based beverage company known for its ethical practices and providing natural and healthy beverages – has sold out.
The Coca-Cola company is buying a £30 million stake in Innocent, representing between a ten to twenty percent share of Innocent.